This stuff is liquid gold.
His Television Magazine test is awesome, you can literally go out cold, walk up to a magazine stall, the participant chooses a television show from the magazine (no Gimmicks) and then you read the participant in order to be able to tell them what the program is (calling specific details from the actual program) no an*agra*s or fishing is required. By the way you never touch the magazine.
This alone worth the price of the book.
Peter Turner
CONVERSATION